On April 1st 2014, Peugeot released this video demonstrating their new Audio Sonic Personalisation Centre technology that will be a standard feature across the entire Peugeot range from July 2014 on all Peugeot models. This state-of-the-art new technology allows customers to personalise their car horns to reflect their taste and character.
Customers will be able to choose from ae library of sounds created by the new Peugeot’s Audio Sonic Personalisation Centre. This library will be constantly updated in line with current trends in music, culture and lifestyle. Peugeot drivers can even create and upload their own sounds, so that everyone can enjoy a truly individual horn, which they can change whenever they desire, just like changing a mobile ringtone.
The UK’s road environments will lead the world sonically, offering a rainbow of sounds and audio experiences that will be envied the world over.
“Birdsong or Bach, Jazz Trumpet or Dubstep, the only limit will be our customers’ imaginations” commented Orvil Pondaiss, Peugeot’s New Head of Audio Sonic Personalisation, who tested the technology using sounds including his own four-year-old son laughing.
“We’re delighted that our customers will be able to take personalisation to the next level with our new feature. We’ll be offering guidance on how to create a distinctive horn that will get a positive reaction from fellow drivers. Hopefully thousands of Peugeot customers will be looking forward to getting their own horn later this year”.
The Peugeot Audio Sonic personalisation would be fantastic technology for the digital age were it announced on any other day of the year but April the 1st (April fools day). Enjoy the video